A few days ago I discovered a website where I was welcomed to subscribe to the web designer's ezine. All good and well and obviously good marketing to have a subscribe page and way of recording visitors emails on your site. However the webmaster purported to state that the newsletter had a worth of $399 however I would be one of the fortunate ones and get it totally free.
Well I produce a newsletter and I believe it is pretty good quality so what worth would I put on that ... definitely not $399, and I would have no concept what to value it at, after all just the customer can effectively put a perceived value on the ezine they receive. So how can https://oglasi-zaposao.com/ this other ezine have a worth of $399?
And what about all these ebooks which obviously have a resale worth of $47, or $97 or more. Who are you going to get to purchase these ebooks when everywhere you look the very same ebooks are being offered free of charge ... you know the ones-- 'Million Dollar Emails', 'Scientific Advertising', 'Magic Letters' and so on ... Lots of websites and sales pages will try to persuade you to purchase their item by including a large number of perks ... worth hundreds of dollars of course and what are they, the usual ebooks again. And while a few of these ebooks are actually worth reading, they now have no genuine value as they are dispersed totally free everywhere you look.
If you want to get someone to signup for your newsletter or purchase your product or service you need to use something of genuine worth ... something they can not acquire anywhere else, or definitely not for the cost you are offering it at.
If you produce a newsletter or report, do not put a fictious worth on it that can not be supported. We are so used to having freebies, bonus offers, extras etc pressed in our faces that they no longer truly work and to stick out from the crowd, you require to be different. Adhere to real quality, appropriate worth and you will get subscribers, sales and signups.